Perfect Pint

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Visa

Perfect Pint

For the 2018 FIFA World Cup in Russia VISA wanted to create an experience that would show customers the power of the VISA payment system and allow them to experience the future of contactless payments, all while having an immersive and fun World Cup experience. To enhance the experience, Britelite incorporated a variety of sensor technologies, AR face mapping system, animated Visa storytelling elements, and an automated beer pouring system that poured the perfect pint.

Client

  • Visa

Project Type

  • VR/AR
  • Creative Technology
  • Web / Mobile

Deliverables

  • Concept
  • Design
  • Development
  • Installation

Features

  • Unity 3D Engine
  • Motion Graphics
  • Custom Fabrication
  • Pressure Sensing
  • Bespoke Microsensors
  • Mobile App Integration
  • NFC Wearable Scanning
  • Automated Beverage Tap

Perfect Pint told the story of Visa contactless payments in a way that was fun, seamless, and engaging to the user.

Patrice Speed, Creative Director

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04 27 2015 1

Great Video - the best.

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